About this product

It is designed to be accessible and readable. The book emphasises the need to view
innovation as a management process. We need to recognise that change is at the
heart of it. And that change is caused by decisions that people make. The framework in Chapter 1 (Figure 1.9) attempts to capture the iterative nature of the network processes in innovation and represents this in the form of an endless
innovation circle with interconnected cycles. This circular concept helps to show
how the firm gathers information over time, how it uses technical and societal
knowledge, and how it develops an attractive proposition. This is achieved through
developing linkages and partnerships with those having the necessary capabilities.