About this product

conventional information details such as ingredients, affine nutrients, net weight, and the expiration date are likely to be announced by Atchara label to meet the health-conscious customer’s needs. Other labels also emphasize certain characteristics and can speak about being handmade or organic, not containing artificial preservatives, to attract companies interested in premium markets. Short description or tagline may focus on its sour and sweet taste, versatility in use and its traditional use in Filipino cuisine. These are the reasons why the Atchara label is not simply an emblem but also a means of narration of the basis of Filipino cuisine.