So, what exactly does a Digital Marketer do? Hmm… At its core, it’s about promoting brands, products, or services online. Okay, sure—but how? Well, there are a bunch of channels. It’s a mix of creative and analytical work. You’re not just posting memes on Instagram (although sometimes you are) but, you’re crafting strategies to reach people where they are online and guide them toward taking action. Buy, sign up, follow, whatever the goal is.