About this product

262 pages to learn step by step
The

is full of insights and strategy for

business owners, marketing professionals, students, and anyone else looking to hone their current skills and get up to speed on the latest in digital marketing. What is Digital Marketing? Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. If you’re new to digital marketing, it may feel overwhelming. We get that… But in many ways, digital marketing is no different than traditional marketing. In both, smart organizations seek to develop mutually beneficial relationships with prospects, leads, and customers. Now, think about the last important purchase you made. Perhaps you purchased a home, hired someone to fix your roof, or changed paper suppliers at your office. Regardless of what it was, you probably began by searching the Internet to learn more and find your best options. Your ultimate buying decision was then based on the reviews you read, the friends and family you consulted with, and the solutions, features, and pricing you researched. Today, most purchasing decisions begin online. That being the case, an online presence is absolutely necessary