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Dealing with Difficult Customers
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•The book "Dealing with Difficult Customers" by Noah Fleming and Shawn Veltman focuses on strategies for handling challenging clients and turning them into loyal customers. The authors draw on their expertise in customer relations to provide valuable insights on managing customer expectations and improving customer satisfaction.
•The concept of the expectations gap is highlighted as a key factor in customer dissatisfaction. This gap refers to the difference between what customers believe they are entitled to based on their spending and what companies believe they owe their customers. Managing and bridging this expectations gap is crucial for building strong customer relationships and enhancing customer loyalty.
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